Why The Name, Link Financial Advisory?

Our mission is to give you truly good advice that is focused on building and protecting your wealth for you and your family. To accomplish this goal we are committed to collaborating with other financial and business professionals in your life like your Tax Accountant and Attorney. We believe that our focus on “Linking” all of the aspects of your financial plan together is what will help you achieve your goals and what sets us apart as a financial firm.

Wealth Management & Financial Planning

Tax Efficient Investing | Retirement Savings & Income Planning | IRA’s | 401K’s | Rollovers | Employee Benefit Plans

As individuals, families, and businesses have had to evolve in this ever changing world so have the professionals who help them. Financial advisors today need to be up to date with the latest options, understand the different options available, have numerous strategies to imply and a well thought out implementation process needed to give sound advice. To help you visualize and keep track of their entire financial picture, we offer a FREE tool that allows you to create your own financial website.

Risk Management

Life Insurance | Disability | Annuities | Estate Planning | Trusts | Wills

Risk Management is an essential part of the financial planning equation. As a wise investor, you know that planning for the future involves understanding potential pitfalls that may lead to long term distribution of the assets you’ve worked hard to obtain. Our mission is to help you ensure those assets by working with you, insurance specialists, and attorneys to formulate a comprehensive risk management plan.


Flexibility | Options | Honesty

We are an Independent, Las Vegas Financial Advisor. Working with us gives you great flexibility and peace of mind because we have access to more options than your Traditional Bank Financial Advisor or other similar institutions. We take the time to continuously educate ourselves with New Product Offerings, Market Trends, and Changes/Updates.

Founder: Richard London, CFP® Professional

Knowledge | Content | Trust | Technology

In order to receive such a classification, a financial advisor must meet rigorous education and experience requirements. Mr. London founded the firm and holds it’s members to the highest ethical and professional standards in the industry. In addition to our certification, we are proud of our dedication to providing our clients with the most cutting edge industry knowledge and technology.

Las Vegas Financial Advisor

January 2017 Newsletter

When Overconfidence Hurts There are times in our lives when being confident is a good thing. But there are situations where being overconfident can hurt, especially when it comes to investments. Psychologists have studied confidence, and how it relates to previous knowledge we have. During the study, they asked questions that would require a range […]

December Newsletter | Better Now or Better Before

Better Now or Better Before? After the elections held last month (November 2016), many Americans are reflecting on how they ‘feel’. All indications are that the last eight years has created ‘a feeling’ in most Americans regarding their financial security and the economy as a whole. To remind you of the past, let’s take a […]

September Newsletter | Does An Election Year Affect Your Portfolio

Understanding Your Employee Benefits As you work and save money for retirement, take time to understand what benefits are offered at your employer in addition to your retirement plan.  Even if the focus of your relationship with your financial advisor is your retirement and other securities related assets, employer benefits should always be discussed.  Consider […]

August Newsletter | Why “Brexit” Really Matters

Reporting to Protect Seniors From Financial Abuse July 5th, 2016 marked the passing of The Senior Safe Act of 2016. What this bill means to you, and the financial services industry, is another layer of protection for seniors who may be, or are, at risk of financial abuse by another individual. In the past, financial […]