Why The Name, Link Financial Advisory?

Our mission is to give you truly good advice that is focused on building and protecting your wealth for you and your family. To accomplish this goal we are committed to collaborating with other financial and business professionals in your life like your Tax Accountant and Attorney. We believe that our focus on “Linking” all of the aspects of your financial plan together is what will help you achieve your goals and what sets us apart as a financial firm.

Wealth Management & Financial Planning

Tax Efficient Investing | Retirement Savings & Income Planning | IRA’s | 401K’s | Rollovers | Employee Benefit Plans

As individuals, families, and businesses have had to evolve in this ever changing world so have the professionals who help them. Financial advisors today need to be up to date with the latest options, understand the different options available, have numerous strategies to imply and a well thought out implementation process needed to give sound advice. To help you visualize and keep track of their entire financial picture, we offer a FREE tool that allows you to create your own financial website.

Risk Management

Life Insurance | Disability | Annuities | Estate Planning | Trusts | Wills

Risk Management is an essential part of the financial planning equation. As a wise investor, you know that planning for the future involves understanding potential pitfalls that may lead to long term distribution of the assets you’ve worked hard to obtain. Our mission is to help you ensure those assets by working with you, insurance specialists, and attorneys to formulate a comprehensive risk management plan.


Flexibility | Options | Honesty

We are an Independent, Las Vegas Financial Advisor. Working with us gives you great flexibility and peace of mind because we have access to more options than your Traditional Bank Financial Advisor or other similar institutions. We take the time to continuously educate ourselves with New Product Offerings, Market Trends, and Changes/Updates.

Founder: Richard London, CFP® Professional

Knowledge | Content | Trust | Technology

In order to receive such a classification, a financial advisor must meet rigorous education and experience requirements. Mr. London founded the firm and holds it’s members to the highest ethical and professional standards in the industry. In addition to our certification, we are proud of our dedication to providing our clients with the most cutting edge industry knowledge and technology.


New Fiduciary Rules May Have A Huge Impact On Your Portfolio

What the New Fiduciary Rules Mean for You In early April the Department of Labor released the final version of their fiduciary rules. These rules apply to financial advisors who provide advice on retirement accounts such as an IRA or a 401(k). The rules state that the advisor must act as a fiduciary, in other […]

Richard London CFP

May 2016 Newsletter

What Impact Does Working Have on My Social Security Benefits? There is a lot of confusion about the impact of working on those who are taking their Social Security benefits. Here are a few things to know. · If you are drawing a benefit and you are younger than your full retirement age or FRA […]


5 Common Investment Scams

Investment scams aren’t something new; unfortunately they have been around for hundreds of years.  What is new is the way that scammers try to get to you with more complex offerings.  Be aware of these common scams: Private Event with ‘Free Lunch’- These are an invitation only event, where you are invited to find out […]

Richard London CFP

April 2016 Newsletter

Reasons to Avoid 401(k) Loans Many 401(k) plans offer the option to take a loan against a portion of your 401(k) balance. This might seem like an easy source of funds to tap for various reasons, but with exception of a dire emergency you should think twice about borrowing from your 401(k) plan. Leaving your […]