Why The Name, Link Financial Advisory?

Our mission is to give you truly good advice that is focused on building and protecting your wealth for you and your family. To accomplish this goal we are committed to collaborating with other financial and business professionals in your life like your Tax Accountant and Attorney. We believe that our focus on “Linking” all of the aspects of your financial plan together is what will help you achieve your goals and what sets us apart as a financial firm.

Wealth Management & Financial Planning

Tax Efficient Investing | Retirement Savings & Income Planning | IRA’s | 401K’s | Rollovers | Employee Benefit Plans

As individuals, families, and businesses have had to evolve in this ever changing world so have the professionals who help them. Financial advisors today need to be up to date with the latest options, understand the different options available, have numerous strategies to imply and a well thought out implementation process needed to give sound advice. To help you visualize and keep track of their entire financial picture, we offer a FREE tool that allows you to create your own financial website.

Risk Management

Life Insurance | Disability | Annuities | Estate Planning | Trusts | Wills

Risk Management is an essential part of the financial planning equation. As a wise investor, you know that planning for the future involves understanding potential pitfalls that may lead to long term distribution of the assets you’ve worked hard to obtain. Our mission is to help you ensure those assets by working with you, insurance specialists, and attorneys to formulate a comprehensive risk management plan.


Flexibility | Options | Honesty

We are an Independent, Las Vegas Financial Advisor. Working with us gives you great flexibility and peace of mind because we have access to more options than your Traditional Bank Financial Advisor or other similar institutions. We take the time to continuously educate ourselves with New Product Offerings, Market Trends, and Changes/Updates.

Founder: Richard London, CFP® Professional

Knowledge | Content | Trust | Technology

In order to receive such a classification, a financial advisor must meet rigorous education and experience requirements. Mr. London founded the firm and holds it’s members to the highest ethical and professional standards in the industry. In addition to our certification, we are proud of our dedication to providing our clients with the most cutting edge industry knowledge and technology.

Hand writing the text: Whats Your Legacy?

Legacy Planning as Part of Life Planning

Leaving a legacy through the passing assets today and after your death is a process that requires correct planning and execution.  With the recent Tax Cuts and Job Act of 2017, updated tax codes, and an ever-changing political environment, legacy planning requires consulting with multiple professionals in order to pass assets without financial consequences.  Legacy planning […]

Tax Season Las Vegas

Tax Season (aka Scam Season) is Here

With the significant 2017 cybersecurity leaks involving the personal information of millions of Americans, this year’s tax season is expected to be one of the worst ever for tax scams.  Aside from cybersecurity leaks, the mailing of 1099s and W2s results in many people not receiving them through mailbox theft, which is contributing to more […]

Confidence written on desert road

Fear, Greed, and Your Portfolio

Finance, in general, has been based on rational and logical theories, and for most part, tends to be somewhat ‘predictable.’  Early financial theories assumed that people behave rationally and predictably, and that outside factors and emotions do not influence people when it comes to making financial decisions.  However, behavioral finance has proven people behave irrationally […]

las vegas financial firm

Is Retirement Really About Numbers?

For some people retirement is all about the numbers; the age you plan to retire, how much money you need, and so forth.  We have built our planning processes in financial services based on numbers and algorithms in financial planning software to help us contrive a number or group of numbers that are uniquely yours.  […]